The Salonniere (“sal-on-yair”) is the nation’s leading website dedicated to the art of entertaining. It was founded in 2013 by entertaining expert Carla McDonald to celebrate the joy of revelry, encourage more socializing, and shine a light on those who are continuing the tradition of the great salonnieres in history, trailblazers whose parties enriched the world in a way that is still felt and appreciated today.
Contemporary party hosts play a similarly vital role in their communities and beyond. They bring people together, facilitate introductions, advance ideas, advocate for change, raise funds for important causes, and create joyful moments that enhance lives. Parties matter, yet, before The Salonniere, there was no media outlet dedicated exclusively to advancing and celebrating that important fact.
Today, The Salonniere has been honored with several awards and enjoys a reputation as the go-to entertaining resource for those who love to host and attend parties. And the site’s news-making annual list of America’s 100 best party hosts—the Salonniere 100—has become to the social world what the Forbes 400 is to the business world.
Like every great party, the devil is in the details, and that idea extends to The Salonniere. From its black, white, and peony-pink design and the cocktails it “serves” with its stories to its breezy, conversational writing style and the length of its articles (three minutes, the average duration of a casual cocktail-party chat), The Salonniere celebrates the joy of entertaining. Adding to the revelry are the vintage photo-and-quote mash-ups that introduce its stories. Unrelated yet fitting, they pair to form a “cocktail” of wink-wink wit that welcomes readers to each topic, while paying homage to the decades that inspire the most popular party themes.
Photos: Breakfast at Tiffany’s, 1961; Rebecca Gardner